A month ago, there were rumors that Samsung was considering a significant move: replacing Google Search with Bing Search on its Galaxy smartphones and tablets. However, recent developments suggest that this change may not materialize after all.
According to a report by The Wall Street Journal, Samsung has seemingly abandoned its plans to make Bing the default search engine on its devices, at least for the time being. Earlier, the shift was motivated by the superior Bing AI offered by Microsoft, particularly as Samsung did not want to be left behind in the race for AI dominance.
Google’s Bard AI, although announced, didn’t initially offer a compelling alternative.
The reason behind this sudden shift in strategy remains unclear. Google’s recent demonstration of its powerful AI capabilities at the Google I/O 2023 event may have contributed to Samsung’s change of heart. Alternatively, Microsoft’s deal might not have been financially attractive enough.
Additionally, the decision could have been influenced by Google’s Mobile Application Distribution Agreement (MADA). This agreement encourages Original Equipment Manufacturers (OEMs) to make Google Search their default search engine. Google’s influence through its Google Mobile Services (GMS) Agreement, which promotes the prominence of Google services, might also have played a part in Samsung’s decision to maintain its good relationship with Google.
Regardless of the reasons, it seems Google’s position may not be threatened after all. This is significant given that the majority of Google’s revenue comes from its search engine business, with earnings from Samsung alone estimated at $3 billion for the fiscal year 2022-23.
As there is no official statement from Samsung at this time, this information should be taken with caution. The question remains: will future Samsung devices feature Bing Search? Share your thoughts and expectations in the comments below.
